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Our Vision & Mission
Vision
Our long-term vision is to become a large-scale event, inspired by Japan Expo in France, the world's largest Japanese pop culture event, showcasing Japan's soft power and attracting hundreds of thousands of attendees. We aim to provide opportunities for people from diverse backgrounds to connect through their shared interest in Japan. Our goal is to expand business opportunities for Japanese companies in major cities across the United States, promote local government initiatives, and contribute to the revitalization of local communities.
Mission
Various Japan festivals have been held in major cities overseas, introducing Japanese culture through events and festivals. These events aim to promote cultural exchange between Japan and other countries by showcasing traditional Japanese culture, food, music, and fashion.
Anime and Japanese cuisine are loved worldwide, transcending race and ethnicity. Spirit of JAPAN, with the concept of "Enjoy Japan Across America," aims to provide a place where even those who have never been to Japan can enjoy and fall in love with Japan through experiences centered around anime, food, and culture from different Japanese prefectures. Through this event, we aim to spread Japanese culture across the United States and create opportunities to introduce authentic Japanese food culture and more.
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